🎉 Trailblazers Indeed! Alycia and Team Win First Prize in National Marketing Competition

Today marks a proud moment for Alycia and her two coursemates from Sunway University! The trio participated in a thrilling marketing competition — Trailblazers: The Ad-venture Challenge — and emerged as champions, clinching the first prize of RM3,000 cash! 🎊

Organized by the Malaysian Advertisers Association (MAA), this high-stakes competition isn't your typical university challenge. Designed to mimic the pace and pressure of a reality TV competition, Trailblazers tests real-world marketing skills through intense, fast-paced tasks that demand creativity, strategic thinking, collaboration, and a deep understanding of the market.

Despite being undergraduates, Alycia’s team outshone many other groups — including participants from the corporate world — proving that passion, teamwork, and sharp minds can trump even experience. I nearly jumped with joy when Alycia messaged me with the incredible news. What a phenomenal achievement!

Sunway University fully sponsored their participation, and this victory will undoubtedly be a glittering highlight on Alycia’s resume as she prepares to enter the working world next year.

To Alycia and her amazing teammates — congratulations on your well-deserved win! Her team is the only all-women team, and the first and second runner-up teams comprise a mix of men and women. Talk about GIRL POWER! 💐 

Thank God for this blessing, and here’s to more victories and growth in your bright future ahead. May this be the first of many career milestones to come! 🚀

You can read and view pics of the competition here.