The Japanese love to package their food and snacks aesthetically. In fact everything about Japanese stuff is beautiful - souvenirs, food, clothes, toys, gadgets, etc. They take such great pains to wrap up their snacks with pretty present papers. My mil who recently went to Japan for a holiday brought home some Japanese cakes - a box of steamed Dorayaki cake (sponge cake) and a box of cheese cake, all individually wrapped. The packaging for both the boxes of cakes came with pretty present papers and the cakes taste good too. Have you tried these cakes before?